"Sustained success in business - regardless of sector - increasingly depends on the ability to innovate ...the ability to innovate, in turn, depends on the availability and exploitation of creative skills. In a real enterprise culture, these needs create a virtuous circle: for sustained innovation and growth, companies need to be able to draw on the talents of a flourishing creative community; for innovation to flourish, the creative community needs to be responding to the demands of dynamic and ambitious businesses".

Not my words, but those of Sir George Cox in his Review of Creativity in Business, who, like us recognises the role creativity and innovation has in the country's long term economic success. The creative disciplines in UK higher education are second to none in nurturing this creativity and capacity for innovation in our students. For sustained success in business to become a reality, however, we also need to support creative individuals to be enterprising and entrepreneurial; to develop their business skills and awareness not simply to respond to the needs of business but to create and drive business.

I am confident that Insight Out Learning, tailored to the needs of creative people, will prove to be an invaluable tool in introducing business awareness and enterprise thinking into the art and design curriculum.

Prof. Seona Reid, Director, The Glasgow School of Art.