Purpose
Identifying how an idea can be realised through differing production and delivery mechanisms is vitally important in understanding what responsibilities and therefore rewards each party within that cycle has attributed to them. This model asks you to explore that in developing a business idea, it is necessary to understand that there is more than one way to bring a product or service to market.

In addressing questions that probe for information on 'who manufactures the product'; 'who promotes it'; 'who controls quality', is fundamental to the model. Participants will need to address all these questions to begin to appreciate the different business models that they can operate within. These should have a direct relationship to their key motivators/drivers.

Participants should appreciate that working within a model of production that runs counter to their key motivations is likely to de-motivate them and consequently create tensions within their business model.

Application
This model should be used when an appropriate idea has been developed, and one shows potential to be developed further within a business and professional production context. Stage 3 and 4 students would benefit most from this model. The application should be linked to the development of practical work, the investigation of manufacturing technologies and service providers, and agencies within the relevant disciplines.

Although the terminology appears upon first glance to be design orientated, the model should, could and has been applied to Fine Art activities and business ideas (see the Sorcha Dallas Case Study)

Introducing the model in Stage 3 would allow individuals to understand its application and enable its further use at Honours level in readiness for potential business activity post graduation.

Duration
This session should be delivered within a suitable timeframe to allow appropriate discussion, usually about 2 hours. The facilitator should be sympathetic to the participant engagement with the tasks and move the session on as appropriate

The Aim of this session will be to

• Introduce the concept of RISKIT Model
• To identify the roles, responsibilities and rewards within the ideas, production and delivery cycle of a business.

The Learning Outcome of this session will be:

• Participants will be able to plot their concept within the context of RISKIT Model.
• Participants will complete their own individual solution in relation to the RISKIT Model.
• Clearly identifying the role, responsibilities and rewards within the ideas, production and delivery cycle of their business.